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Banking
on the future
McDowall Company forward-purchases fuel
and other commodities to maintain cost control
By
Clair Urbain
This summer was a wild ride when it came
to fuel and commodity prices. Hurricanes in the Gulf destroyed any
stability in the market and worldwide demand continued to tick
upward. Result: little price relief is likely.
Similarly, building materials are going for a rocket ride because
demand from developing countries as well as efforts to rebuild the
Gulf Coast have dramatically increased consumption.
Fuel
costs factored into bids a year or two ago likely fall at least 40
percent short of today’s prices. Those higher prices eat into
already thin profit margins.
But for
McDowall Co., a commercial HVAC and roofing contractor and
maintenance service provider in St. Cloud, Minnesota, the fuel bite
hasn’t been as deep, thanks to its involvement in a unique fuel
bank.
Throughout the summer of 2005, John McDowall, company president,
says the contracting firm paid no more than $1.95 per gal. for fuel.
He purchased six month’s worth of fuel for his company in June 2005,
locking in under the $2/gal. price.
Since
1983, McDowall has forward-purchased fuel for his fleet of 60
vehicles through First Fuel Banks, a local business that truly acts
as a bank for fuel for customers in central Minnesota.
“Over
the years, I can conservatively say that I have saved 10 percent of
the cost of fuel by purchasing it ahead,” says McDowall, a
fourth-generation contractor operated by himself and two brothers,
with fifth-generation members working in the business. They employ
approximately 100 workers.
“The
cost savings are attractive, but the real benefit is having such
complete control over fuel costs. I know which vehicle used how much
fuel and by which driver. We can get very accurate transportation
costs this way, which helps us bid more accurately. When school and
hospital projects are bid they can sometimes take one or two years
to complete, and locking in our costs at that time helps us maintain
our cost structure,” he says.
Once a
vehicle comes into the fleet, the vehicle’s information is put into
First Fuel Bank’s system. The person responsible for the vehicle is
issued a credit-card sized access card. When an employee needs fuel
in a company vehicle, that individual inserts the card into a pump’s
card reader at one of First Fuel Bank’s five locations in the
greater St. Cloud area. After entering a PIN number and vehicle
mileage, the employee can dispense fuel. The system prevents any
user from putting the wrong fuel type in a vehicle and won’t allow
pumping if the entered PIN number or mileage don’t match.
All
fuel pumped is tracked against McDowall’s inventory of pre-purchased
fuel, and McDowall gets a detailed online report at the end of every
month.
“The
report shares where the vehicle was fueled, the mileage traveled and
the fuel economy. If fuel economy takes a dip, we alert our
maintenance personnel to check out the vehicle to make sure there’s
nothing wrong mechanically. The control is phenomenal. It helps us
verify and keep track of our costs on every project,” he says.
The
program works especially well for the firm because workers almost
always come back to St. Cloud every day. “Occasionally, we’ll get a
project farther way from here and workers have to fill up away from
St. Cloud. That is rare, so we have good ongoing feedback on fuel
costs,” says McDowall.
Timing is everything
First Fuel Banks is a private
company with more than 8,000 customers on its books, each owning as
little as $2 worth of fuel to more than $375,000.
“We run
this just like a bank. The fuel is our asset that must be handled
correctly,” says First Fuel Banks CEO Jim Feneis. “Customers must
realize that this is an unsecured deposit, but after 23 years of
business, we have a track record that eases most concerns.”
Feneis
says the business model works on hedging contracts on the New York
Mercantile Exchange. With futures contracts, he locks in fuel prices
and adjusts the customer price accordingly.
“Each
of the five stations can hold at least 50,000 gal. of each of the
types of fuel the First Fuel Banks sells,” says Feneis, “Most
convenience store gas stations have only 8,000 to 10,000 gal. of
storage for all the grades they sell.”
With
that much storage at five locations, the First Fuel Banks can
weather price swings and, if customers buy right, save them money.
“It’s
not rocket science. Anyone can do this by retrofitting a gas station
and locking in on a price. It’s all economics and logistics. It’s my
customers’ job to decide when they want to buy and it’s my job to
make sure the fuel is there when they want to use it. It’s a unique
system for the savvy buyer to lock in a fuel cost for a certain
amount of fuel. It is a great service for fleets. They can lock in
their costs for fuel,” he says.
Because
McDowall’s forte is construction, he will rely on Feneis’ advice
when to consider fuel purchases. “I follow the market, but I also
ask Jim his opinion. Jim can offer great insight because he has a
direct link to the New York Mercantile Exchange and watches changes
in the market minute by minute. As our company works through the
fuel we purchased before it went over $2/gal., we need to decide
when we’ll purchase again and how much. I have flexibility – I can
buy enough to go from month to month until the price settles down,
or purchase enough for several months to lock in a price. With this
program, I have bought up to a year’s worth of fuel ahead.
“It’s
my decision and if the price turns the wrong way, it is still my
fuel and I have to live with that purchasing decision. There is a
risk. I was able to save as much as $3,000 a month before the market
went nuts. After Hurricanes Katrina and Rita, it’s closer to $4,000
per month. But even with the market swings, I like the amount of
control this offers our company. Even if there were no cost savings,
I would use it because of the control it offers. It’s very
convenient for employees,” McDowall says.
McDowall has learned that watching the price on local gas station
marquees is not the best indicator of what the market is doing. “The
posted street price, on occasion, can be under cost, based on
competition down the road. The marquee may say it’s $2.69, but the
replacement price per gal. is $2.72. That’s why it’s good to get to
know someone who watches the market closely. I know of many people
who talk with their stockbroker every day. I talk with Jim Feneis
every few days to get a better read on fuel prices, based on what I
follow.”
Buying ahead other materials
As markets heat up and
building material availability tightens, McDowall has taken his
buying-ahead strategy into his shop. The company equipped the shop
with an Iowa Precision automated coil line that takes an 11-step
process of making ductwork into one automated step. It can be loaded
with five types of 60"-wide coil, ranging from 18 to 26 gauge.
McDowall purchased three truckloads of coil just as Hurricane
Katrina began whooping it up in the Gulf. “That move saved us close
to $20,000,” he says.
While
the raw material savings impress Pete Holmgren, McDowall Co. shop
foreman, he says the coil line itself saved time and, in turn,
money.
“The
coil line can knock out a piece of ductwork in a minute that would
take 10 minutes to construct by hand,” he says.
The
line requires more technical expertise than tin-fitting layout
expertise to operate. “You need craftsman expertise to set up the
unit in the first place, but after set up is finished, more
technical skills are needed,” he says. The same is true for the
variety of CNC-controlled brakes and other metal-forming equipment
brought into the shop over the past five years.
With
increased throughput in the shop, material handling becomes the No.
1 bottleneck. “We have made production as straight-through as
possible with our layout. We put as much of our work on rolling
tables as we can so we can move it easily from station to station,”
Holmgren says.
Flat
sheet metal storage in the shop was moved to cantilevered shelves
near each metal brake or workstation. “We can load the shelves with
our forklift, then feed off the sheets one at a time right onto the
work area,” Holmgren says.
Like
buying fuel ahead of time, purchasing raw materials in bulk offers
McDowall Co. greater control over costs. With high energy costs and
escalating building material prices, any amount of savings brings
welcome relief.
Published
in the November/December 2005 issue of Contractor Tools and Supplies
magazine.
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