A new way to get information
The Internet has certainly changed the way journalists
gather information, and it’s making huge inroads into the
construction world. In all of our quests to find the tools,
supplies and information we need in a faster, more efficient
and less costly way, the World Wide Web is often our first
tool that helps us cut to the chase.
It was no surprise, then, when we asked you in a recent
reader survey about your information-gathering methods when
you are searching for tools and supplies. We asked you how
you use Contractor Tools and Supplies in that search.
More than 94 percent of respondents indicated that
Contractor Tools and Supplies helps them select the
tools and supplies they need for their construction projects
and 98-plus percent say the magazine provides them with
helpful information and ideas about their work.
When these readers are looking for more information, more
than 80 percent of our survey respondents indicated that
they rely on the Internet to help research tools and
supplies they are interested in. Half go directly to their
local tool and supply distributor for more information and
less than a third use reader response cards to gather more
information.
That was a clue to us on how we can better serve you. We’ve
taken our reader response system for new products mentioned
in our stories to an upgraded online system and set it up to
give you the information you need quickly and completely.
The first step is to go to
www.ctsmag.com, where you’ll find online connections to
the information we used to write about that new product.
We’ll also post a link to the company’s Web site, so you can
easily click over to their site to find out even more.
Each product news story is listed separately, and individual
products featured in that story will be listed. Simply click
on the product and you’ll get access to more in-depth
information and a link to that company’s Web site.
Of course, we still encourage you to contact your commercial
construction distributor for more information. While we may
have at most a few paragraphs about the product to pique
your interest, tool and supply experts at your distributor
can talk at great length about the products you’re
interested in and help you choose the best one for your
jobs.
Let us know how this works for you. Drop me an e-mail at
curbain@milomediapub.com. I look forward to your
thoughts.
 |
Clair David Urbain
Editorial Director/Publisher
Contractor Tools and Supplies magazine |