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Meeting
your high expectations
by
Clair D. Urbain
It
was a treat reading through the hundreds of survey responses we
received on our hand tool survey that appeared in the
November/December issue of Contractor Tools and Supplies. We knew
exactly when the magazine hit the street because the e-mailed
responses to the survey filled up our in-boxes and the faxed
responses made our fax machine hum.
We
thank all who responded to the survey; you can read about the
results by clicking
here.
According
to the respondents, tool performance is the No. 1 criteria in hand
tool selection. And although brands were ranked lower, most
respondents mentioned one brand or another to illustrate or explain
what tool best exemplified performance to them.
The
breadth of the types of tools mentioned as favorites was very wide.
Ranging from a hammer handed down from father to son to an HP laptop
computer, our readers’ devotion to their favorite tool was
impressive.
While
many brand names were mentioned, there were a few brands and types
of tools that dominated the responses. We cover them briefly in this
article.
The
enthusiasm that contractors have for their tools shows how much the
tools mean to them. After all, it’s impossible to drive a nail or
measure up a space with just your hands.
It
was also gratifying that readers put this magazine at the top of the
list of valuable information resources. The score for Contractor
Tools and Supplies was so close to the first answer, their tool
distributor, they were a statistical tie.
That’s
a good hand-in-hand combination. We work closely with scores of
leading distributors across the country that provide this magazine
to their customers and potential customers as a service. It’s
their way to help them make better tool choices and provide superior
service.
If
the cover and back page of this magazine features a tool
distributor, please thank them for your subscription, if you are so
inclined. They like to know their efforts to get you top-notch tool
and safety information is appreciated.
Reader
responses to the hand tool survey as well as other readership
surveys we conducted in 2004 lead us to believe we are on the right
editorial track with this publication. But that’s not good enough.
If
you have any tool safety, selection or use questions that would be
of interest to you and our other readers, please don’t hesitate to
pose them to us. We like to hear what’s challenging you on the
jobsite and like it even better if we can help you meet or beat that
challenge.
As
you look through other stories in this issue, we hope you find some
ideas that make you think of ways you can do your job better. We
understand that your hand tools – and power tools, for that matter
– are an extension of you and enable you to stretch your talents
and build something useful. Similarly, we hope that Contractor Tools
and Supplies continues to be one of your most valuable “hand
tools” as you go about your job.
If
you have any questions, please don’t hesitate to contact me at
920-691-1218 or e-mail me at curbain@milomediapub.com.
We appreciate
the value readers place in our magazine and will strive to continue
to meet your high expectations.
Published in the
January/February 2005 issue
of Contractor Tools and Supplies magazine.
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